Ultra Bright Lightz

Ultra Bright Lightz is an emergency lighting company based on Long Island, NY. The company has been established since 2006 and has been the region’s top emergency lighting provider. This project is dedicated on redesigning the product pages of the website with SEO and visual minimalism in mind. Additional rebranding and original content was also tasked to further enhance UBL’s brand identity.

Credits

Ronnel Cruz - Graphic Designer and Front End Dev

Kristen Ottaviano - Graphic Designer

Edward Riley - Marketing Director

Diana Hernandez - SEO Specialist

Complete

Rebrand

User testing was done by interviewing the customer sales representatives. They also provided the most common concerns presented by customers. The inspiration for the design is taken from Apple’s product pages. Apple does a great job highlighting several product details in a minimal way while also providing the users with the smoothest user experience. Following this approach I was able to create a product template that has a consistent layout based on the findings I had from the users. Initial wireframing was done first to see if I could incorporate all the technical requirements needed on the product page.

The Outcome

New product photos were taken and I incorporated them into the design. I also redesigned the company’s logo to further modernize the brand identity. Within 3 months all pages were translated into the new product template.